The group as a whole
Dealer groups are built into Axion, not bolted on.
- A group-level Analytics Hub, and group websites aggregated with member stores.
- Group-wide specials pushed to each store’s site.
- New-vehicle allocation and days supply across stores, and group inventory exports with the Plus and Premium packages.
- Service history shared across the group’s rooftops, and sales performance by team and store.
Every account on one screen
See spend and performance across stores without opening each account.
- Rollups for Google, Microsoft, Facebook and ChatGPT showing budget, spend, pacing and flagged issues across every store.
- An Executive Dashboard across stores: profit summary, gross by department, PVR, absorption, cash alerts and inventory alerts, compared to the GM forecast.
- Same-make store comparison in endemic analytics, and peer comparison in phone analytics.
Planning and billing for the group
Plan the year once and roll it out to each store.
- Annual media planning that cascades to stores, with an enterprise rollup.
- Multi-year scenarios and group ROI in budget planning.
- Agency statements for a whole group generated in one run.
Shared assets, local control
Brand consistency across the group, with room for each store.
- One vendor catalog and one OEM guideline set per brand.
- Shared logos, and group creative campaigns that render each store’s colors and logo.
- One brief in Creative Studio produces a campaign for every dealership in the group.
Controls for each rooftop
Each store runs on its own settings and permissions.
- Dealership-level admins manage their own users without reaching system tools or other stores.
- Each rooftop has its own package, so stores in a group can be on different packages, such as Core at one store and Premium at another.
- Per-store DMS, CRM, Google, Microsoft Ads, Meta and YouTube connections, with primary and backup inventory feeds and automatic failover.
- Role-based multi-factor authentication policy and audited access to lead contact data.
Frequently asked questions
How can a dealer group see ad spend across all its stores in one place?
Axion gives dealer groups rollups for Google, Microsoft, Facebook and ChatGPT that show budget, spend, pacing and flagged issues across every store, without opening each account. An Executive Dashboard adds profit summary, gross by department, PVR, absorption, cash alerts and inventory alerts across stores, compared to the GM forecast.
Can each rooftop in a dealer group keep its own users and settings?
Yes. In Axion, dealership-level admins manage their own users without reaching system tools or other stores, and each store has its own DMS, CRM, Google and Meta integrations. Each rooftop has its own package, so stores in a group can be on different packages, such as Core at one store and Premium at another.
How do I run one marketing campaign across every store in my dealer group?
Axion pushes group-wide specials to each store’s website, and one brief in Creative Studio produces a campaign for every dealership, rendered in each store’s colors and logo. Annual media planning cascades to stores with an enterprise rollup. See Creative Studio.
Can a dealer group share inventory and service data across rooftops?
Yes. Axion offers new-vehicle allocation and days supply across stores, group inventory exports with the Plus and Premium packages, and shares service history across the group’s rooftops. Groups also see sales performance by team and store, and a group-level Analytics Hub that aggregates group websites with member stores.
See your group in Axion
We’ll show you the group rollups and how each store keeps its own controls.