Inventory is the source of truth. Every vehicle that lands in Axion from a DMS or feed drives the website special, the Google and Facebook ads, the email that promotes it and the reports on it. When it sells, everything downstream updates on its own.
It arrives
Imported from your DMS and feed providers, decoded by VIN and protected from bad overwrites.
It’s priced
Priced by rule, with every OEM and dealer incentive applied, and published to your website the same day.
It’s advertised
On Google, Microsoft, Facebook, Instagram and ChatGPT, with accurate price and payment and the budget paced to the dollar.
It finds a buyer
Website tools, trade-in offers, email and direct mail turn shoppers into leads that go straight to your CRM.
Website lead tools
Trade-in and appraisal
Email and direct mail
It’s reported
Website, advertising, CRM, DMS, phone and email data joined in one hub, for one store or a whole group.
Plans and pricing
Axion comes in three packages, Core, Plus and Premium, with a la carte features and managed services. See pricing.
Frequently asked questions
What does the Axion platform include?
The Axion platform covers inventory (inventory management, photos, pricing and incentives, specials), advertising (Google, Microsoft, Facebook and Instagram, ChatGPT, YouTube, programmatic and broadcast, Creative Studio), leads and customers (website lead tools, trade-in, email and direct mail, SEO and AI search), fixed ops, and operations tools such as the Analytics Hub, budget planning, Agency Hub and the mobile app. Axion is a full Marketing Operating System that provides the level of access, data and features that is right-sized for your dealership or group. Incentive feeds, VIN decoding, OEM stock images and used-vehicle market data come with the Plus and Premium packages, and incentive feeds and OEM stock images are also add-ons for Core. The SEO and GEO module comes with Premium and is an add-on for Core and Plus. See pricing.
Why does Axion treat inventory as the source of truth?
In Axion, every vehicle imported from a DMS or feed drives the website special, the Google and Facebook ads, the email that promotes it and the reports on it. When the vehicle sells, everything downstream updates on its own, so the website, ads and reports stay on the same record.
Which advertising channels can a dealership manage in Axion?
Axion runs inventory ads on Google, Facebook, Instagram and ChatGPT with accurate price and payment, and manages DV360 programmatic and broadcast media buys against one budget. Microsoft Ads accounts can be managed from Axion, with inventory-based ads, stats and budget tracking, or linked for reporting only. Each dealership can connect its own YouTube channel to upload and manage videos, reply to comments and edit channel settings. Creative Studio produces on-brand graphics in every size from a special for those channels.
Can I see website, ad, CRM and DMS data in one report?
Yes. The Axion Analytics Hub joins website, advertising, CRM, DMS, phone and email data in one hub, for a single store or a whole group. It shows which sources produce leads that close, which vehicles get viewed before they sell, and what each lead really costs.
How does Axion protect customer contact data from leads?
Axion masks lead contact details, and each reveal is logged for audit. Security and administration in Axion also covers roles, permissions and multi-factor authentication, so access to lead data is controlled by user role.
See how the modules fit your store
We’ll walk through the modules you use most, from the feed import to the sale.