Our team plans, builds and manages your campaigns on any ad platform, on every package, using the same inventory-driven automation on the Axion platform that dealers can run themselves. Your package sets the fee.
The channels we manage
We plan, build and manage your campaigns on any of these ad platforms, whichever package you are on.
- Google Ads, including Search, Performance Max and Vehicle Listing Ads.
- Facebook and Instagram ads.
- ChatGPT ads.
- Microsoft Ads.
- OTT, Display & Streaming Audio
Campaigns that follow your inventory
Because the campaigns run on Axion, your ads stay in step with the lot.
- Campaigns are built from your live inventory, with accurate price and payment.
- Sold vehicles are paused and replaced automatically on Facebook, Google and ChatGPT.
- When a price changes, the ad copy and payments change with it.
A budget you approve
Your spend stays visible and under your control.
- One monthly marketing budget per store, approved by you with a click.
- Platform spend can sync into the budget, and budgets are paced through the month.
- Performance reporting in the Analytics Hub, alongside your website, CRM and DMS data.
Pricing
Media buying is billed as a percentage of ad spend, by package: 12% on Core, 10% on Plus and 8% on Premium. Stores on Managed Marketing pay half that rate. See pricing.
Frequently asked questions
Who can manage Google and Facebook ads for my car dealership?
Axion’s media buying service manages a dealership’s Google Ads, including Search, Performance Max and Vehicle Listing Ads, along with Facebook, Instagram, ChatGPT and Microsoft ads, or programmatic, such as OTT, Display, or Streaming Audio. Media buying is available for any of these platforms on every package, and the team plans, builds and manages campaigns on the Axion platform. Media buying does not include creative services. If your dealership has someone in-house, they can also manage advertising within the Axion platform with an appropriate platform subscription. Self-service does not incur a management fee.
How do dealership ads stay current when vehicles sell?
Campaigns managed through Axion’s media buying service are built from live inventory. Sold vehicles are paused and replaced automatically on Facebook, Google and ChatGPT, and when a price changes, the ad copy and payments change with it.
How is media buying priced?
Media buying is available for any ad platform on every package. It is billed as a percentage of ad spend, and the rate depends on your package: 12% on Core, 10% on Plus and 8% on Premium. Stores on Managed Marketing pay half that rate: 6%, 5% and 4%. Management fees are billed the following month based on actual ad spend. See pricing.
Does the dealer stay in control of the ad budget with managed media buying?
Yes. With Axion’s media buying service, each store has a monthly marketing budget that the dealer approves with a click. Platform spend can sync into the budget, budgets are paced through the month, and performance is reported in the Analytics Hub.
Hand your media buying to us
We’ll review your current campaigns and show you how we’d run them on Axion.