The same inventory-driven automation as Google, on Meta. Pick the vehicles and set the budget, and Axion keeps the campaign full as cars sell.
Campaigns that stay full
Choose which vehicles to advertise, and Axion builds and maintains the campaign.
- Pick vehicles by all matching, lowest price, longest in stock or stock number, filtered by year, make, model, trim and condition.
- Sold vehicles pause and replacements are added throughout each day. Never advertise a sold unit again.
- Recurring monthly campaigns generate fresh on the 1st. Adjust next month’s budget, themes, vehicles or area, skip a month, or generate early.
- Radius targeting on a map, automatic placements, and campaign or ad set budgets.
- A manual campaign wizard and a campaign manager for one-off campaigns.
Copy that follows the price
AI writes the ad copy from your prompt templates and rewrites it when the advertised price changes.
- Prompt templates with variables, assigned by make, model or stock number, including to ads already running.
- An advertised price field with a plus or minus adjustment.
- Live ad copy rewritten when a vehicle’s price changes, with an automatic copy check.
Leads and conversations in one place
Leads from Meta reach your CRM in real time, with the vehicle attached.
- Instant lead forms with qualifying questions, prefilled fields and a choice between more leads and higher-quality leads.
- Leads delivered to your CRM in ADF format, with the vehicle the customer asked about.
- One inbox for Messenger chats, post and ad comments and lead-form leads, showing the vehicle the customer was viewing.
Catalogs, Marketplace and audiences
Keep your inventory current everywhere Meta shows vehicles.
- Catalog feeds in Facebook Automotive or Google Shopping format.
- Marketplace Assistant builds and fills in Facebook Marketplace listings through the Axion browser extension, and flags vehicles that have sold.
- Custom audiences from customer list uploads.
Budgets and results
Know what each campaign costs and what it sold.
- Budgets from inventory with category allocation and management fees, shown as ad spend and as billed.
- Actual spend syncs to budget planning when enabled.
- Analytics by campaign, creative prompt and model, including vehicles advertised, vehicles sold and average cost per vehicle sold.
Frequently asked questions
How do I automate Facebook inventory ads for my dealership?
Axion builds Facebook and Instagram campaigns from the vehicles you choose, by all matching, lowest price, longest in stock or stock number. Sold vehicles pause and replacements are added throughout each day, a vehicle is never duplicated across campaigns, and recurring monthly campaigns generate fresh on the 1st.
Do Facebook lead ads go straight to my dealership CRM?
Yes. Axion delivers leads from Meta instant lead forms to your CRM in real time in ADF format, with the vehicle the customer asked about attached. Forms support qualifying questions, prefilled fields and a choice between more leads and higher-quality leads. Facebook campaigns with an objective of website conversions will route visitors to your dealership website, where they can convert as leads through the normal processes available there. Your CRM will identify them as website leads, and Axion will be able to report on how many leads were referred to your website that originated from a Facebook ad.
Can Axion help list my vehicles on Facebook Marketplace?
Yes. Axion’s Marketplace Assistant builds and fills in Facebook Marketplace listings through the Axion browser extension and flags vehicles that have sold. Axion also provides catalog feeds in Facebook Automotive or Google Shopping format.
How can I tell which Facebook ads sold cars?
Axion reports Facebook and Instagram results by campaign, creative prompt and model, including vehicles advertised, vehicles sold and average cost per vehicle sold. Actual spend can sync to budget planning, with management fees shown as ad spend and as billed.
Can I manage Messenger chats and ad comments in Axion?
Yes. Axion puts Messenger chats, post and ad comments and lead-form leads in one inbox, showing the vehicle the customer was viewing. Axion can also build custom audiences from customer list uploads.
See your inventory in Meta ads
We’ll show you how a campaign is built from your vehicles and kept full as they sell.