Build an email from the vehicles and specials already in Axion, send it safely from your own domain, and see which sales and service visits followed.
Build emails from your inventory
Drop real vehicles and live specials into a campaign instead of copying prices by hand.
- Drag-and-drop blocks, including a vehicle block that pulls from inventory, a special block, a countdown timer and a disclaimer.
- An AI copywriter inside the editor.
- Merge tags with fallbacks for first name and vehicle details, plus UTM tracking on every link.
- Previews for Gmail, Outlook, Apple Mail and Yahoo on desktop and mobile, and test sends with real recipient data.
- A template library, including a New Vehicle Specials layout, and saved brand colors with OEM presets.
- Per-store defaults for logo, social links and an email-only tracking phone number.
Guardrails that protect your sending reputation
Axion checks the list and the send before it goes, so one bad campaign does not hurt every store.
- A suppression list for unsubscribes, bounces, complaints and manual do-not-mail entries, with email list validation.
- A CAN-SPAM compliance check before every send.
- Your own sending domain, verified and warmed up on a schedule that raises daily limits gradually.
- Sending pauses automatically when hard bounces pass 5 percent for first-time recipients or 2 percent for returning ones.
- Send windows by weekday and hour in the store’s time zone, and a minimum gap between campaigns.
- Replies go to the store, and STOP or unsubscribe replies are treated as opt-outs.
Approvals and scheduling
Agencies and stores can review a campaign before it goes out.
- Scheduling and bulk sends with progress tracking.
- An approval workflow with reviewer comments, an activity log and notifications.
- Export a finished email to another email platform, with merge tags rewritten in that platform’s format.
Audiences and drip campaigns
Reach the right customers with lists built from your own data.
- Contact lists and segments, with an audience readiness check before you send.
- Contacts enriched from your DMS with the vehicles they own and their service history.
- Multi-step email and direct mail sequences with delays, per-step conditions and skip-if-engaged.
- Website leads join drip campaigns automatically, tagged by source; add other contacts by hand or in bulk from a list.
Direct mail from the same lists
Send printed mail to the same audiences without a separate vendor workflow.
- A four-step wizard: basics, audience, template and review, over any list, segment or DMS list, limited to a distance from the store.
- 4×6, 6×9 and 6×11 postcards, letters, and bifold and trifold self-mailers.
- Address verification, printing, mailing and delivery tracking handled automatically.
- A unique, tracked QR code for every recipient, and cost estimated from per-piece rates set for each store.
Results matched to sales and service
See what each campaign produced, not just who opened it.
- Sent, delivered, open, click, bounce and unsubscribe rates in one view.
- Website sessions and vehicle detail page views that came from email.
- Sales, service visits and trade-ins matched from your DMS within 60 days of the send.
Frequently asked questions
How can a car dealership put live inventory and prices into marketing emails?
Axion’s email builder includes a vehicle block that pulls directly from the dealership’s inventory and a special block for live offers, so prices are not copied by hand. Vehicle blocks always show the current price and photos, and specials drop in with their current prices and disclaimers. The editor also includes an AI copywriter, a countdown timer and a disclaimer block.
How do I keep dealership email campaigns from hurting our sending reputation?
Axion checks the list and the send before every campaign goes out. It keeps a suppression list for unsubscribes, bounces and complaints, runs a CAN-SPAM compliance check, and warms up the store’s own sending domain gradually. Sending pauses automatically when hard bounces pass 5 percent for first-time recipients or 2 percent for returning ones.
Can I send direct mail postcards to my DMS customer list?
Yes. Axion sends 4×6, 6×9 and 6×11 postcards, letters, and bifold and trifold self-mailers to any list, segment or DMS list, limited to a distance from the store. Address verification, printing, mailing and delivery tracking are automatically handled, and every recipient gets a unique, tracked QR code.
How does Axion measure whether a dealership email campaign led to sales?
Axion matches sales, service visits and trade-ins from the dealership’s DMS that happen within 60 days of an email send. Alongside that matchback, it reports sent, delivered, open, click, bounce and unsubscribe rates, plus the website sessions and vehicle detail page views that came from email.
Can an agency get dealer approval before an email campaign is sent?
Yes. Axion includes an approval workflow for email campaigns with reviewer comments, an activity log and notifications, so agencies and stores can review a campaign before it goes out. Finished emails can also be exported to another email platform, with merge tags rewritten in that platform’s format.
See an email built from your inventory
We’ll build a campaign from your vehicles and specials and show how results match back to sales.