Three packages, from the connected platform to everything in Axion, plus a la carte features and managed services.
Packages
Every package runs on the same vehicle record. All prices are per rooftop per month.
Core
$1,000
/mo.
The connected platform, with integrations, inventory, lead tools, analytics and budgets.
- CRM and DMS integrations.
- Inventory from your DMS and feeds, with field locks and a backup feed.
- Basic photo capture on mobile, and window stickers.
- Pricing rules and payment calculations.
- Specials automation: a specials page, embeds, and wallet and PDF service coupons.
- Website lead tools with ADF/XML delivery to your CRM.
- The Analytics Hub, and reporting for connected ad accounts.
- Axion Attribution Scoring.
- Budget planning with approvals, multi-year planning and the marketing calendar.
- DMS audiences, dealer group rollups, the mobile app and security controls.
Plus
$1,750
/mo.
Everything in Core, plus:
- Enhanced inventory management: syndication and exports, VIN decoding, AI photo processing, OEM stock images, OEM incentive feeds and AI vehicle descriptions.
- Online trade-in values and the appraisal desk.
- Email campaigns and drip sequences.
- YouTube channel connection.
- Used-vehicle market data and competitor tracking.
- Self-service management of any two ad platforms: Google Ads, Facebook and Instagram, ChatGPT ads or Microsoft Ads.
Premium
$2,500
/mo.
Everything in Plus, plus:
- Self-service management of all four ad platforms.
- The SEO and GEO module.
- Creative Studio.
- The recall check widget.
- The Xtime service scheduler.
Compare packages
What each package includes.
| Feature | Core | Plus | Premium |
|---|---|---|---|
| CRM and DMS integrations | Included | Included | Included |
| Inventory from DMS and feeds, with field locks and a backup feed | Included | Included | Included |
| Basic photo capture on mobile and window stickers | Included | Included | Included |
| Pricing rules and payment calculations | Included | Included | Included |
| Specials automation, with wallet and PDF service coupons | Included | Included | Included |
| Website lead tools (vehicle detail, reserve, test drive, bonus offer, custom forms) with ADF/XML to the CRM | Included | Included | Included |
| Analytics Hub: GA4, Search Console, CRM, DMS sales, service, parts, executive, forecasting and KPIs | Included | Included | Included |
| Phone analytics with your call tracking account | Included | Included | Included |
| Reporting for connected ad accounts | Included | Included | Included |
| Budget planning with approvals, multi-year planning and the marketing calendar | Included | Included | Included |
| DMS audiences | Included | Included | Included |
| Dealer group rollups | Included | Included | Included |
| Mobile app | Included | Included | Included |
| Security: roles, permissions, two-factor sign-in and audit log | Included | Included | Included |
| Enhanced inventory management: syndication and exports, VIN decoding, AI photo processing and AI vehicle descriptions | Not included | Included | Included |
| OEM stock images | Add-on, $49/mo | Included | Included |
| OEM incentive feeds | Add-on, $149/mo | Included | Included |
| Online trade-in values and the appraisal desk | Not included | Included | Included |
| Email campaigns and drip sequences | Not included | Included | Included |
| Axion Attribution Scoring | Included | Included | Included |
| YouTube channel connection | Not included | Included | Included |
| Self-service ad platform management (Google Ads, Facebook and Instagram, ChatGPT ads, Microsoft Ads) | Add-on, $99/mo per platform | Any two, then add-on, $99/mo per platform | All four |
| Used-vehicle market data and competitor tracking | Not included | Included | Included |
| SEO and GEO module | Add-on, $499/mo | Add-on, $499/mo | Included |
| Creative Studio | Add-on, $199/mo | Add-on, $199/mo | Included |
| Recall check widget | Add-on, $99/mo | Add-on, $99/mo | Included |
| Xtime service scheduler | Add-on, $99/mo | Add-on, $99/mo | Included |
| QuickQualify soft-pull pre-qualification | Available, billed per pull through 700Credit | Available, billed per pull through 700Credit | Available, billed per pull through 700Credit |
| Direct mail | Available, billed per piece | Available, billed per piece | Available, billed per piece |
A la carte
Add features to Core or Plus when your package does not already include them.
| Add-on | Available for | Price |
|---|---|---|
| An additional ad platform | Core, and Plus beyond its two | $99/mo per platform |
| OEM stock images | Core (included in Plus) | $49/mo |
| OEM incentive feed: see new incentives as they are released and fully automate your specials | Core (included in Plus) | $149/mo |
| SEO and GEO module | Core and Plus (included in Premium) | $499/mo |
| Creative Studio | Core and Plus (included in Premium) | $199/mo |
| Recall check widget | Core and Plus (included in Premium) | $99/mo |
| Xtime service scheduler | Core and Plus (included in Premium) | $99/mo |
Available on every package
Billed as you use them.
- QuickQualify soft-pull pre-qualification, billed per pull through 700Credit. Contact us for current rates.
- Direct mail, billed per piece mailed, at the default rates below.
Direct mail rates
Default rates per piece mailed. Rates for your store can differ.
| Piece | Default rate |
|---|---|
| 4×6 postcard | $0.682 |
| 6×9 postcard | $0.723 |
| 6×11 postcard | $0.979 |
| Letter | $0.929 |
| Bi-fold self-mailer | $0.95 |
| Tri-fold self-mailer | $1.05 |
Managed services
When you would rather have help, our team works on the same platform.
Media buying
8% to 12%
of ad spend
The rate depends on your package:
- Core: 12% of ad spend.
- Plus: 10% of ad spend.
- Premium: 8% of ad spend.
- Available for any ad platform, on every package. Our team plans, builds and manages your campaigns.
Managed Marketing
$2,500
/mo.
A dedicated account manager who:
- Handles budget planning.
- Coordinates marketing and advertising across your vendors.
- Assists with website management.
- Runs your program on Axion.
- Creative: website and social media graphic assets, plus creative for the services in your subscription, such as email or direct mail.
- Media buying at half the rate: Core 6%, Plus 5%, Premium 4%.
SEO and GEO content
$999
/mo.
All-in, managed content and the module:
- Content planned, created and published to your website by our team.
- The SEO and GEO module is included in the $999. On its own, the module is $499/mo a la carte, and included in Premium.
For automotive marketing agencies
The Agency Hub runs a multi-client agency on Axion. Each client rooftop needs at least the Core package. Contact us for Agency Hub pricing.
- Tasks and approvals.
- Interactive proof review.
- Media buying and traditional media.
- Co-op organization and ZIP packages.
- Invoicing.
- Client profitability, with costs.
- Out-of-office coverage.
Frequently asked questions
What does each rooftop’s package include?
Each rooftop subscribes to one package: Core, Plus or Premium. Plus includes everything in Core, and Premium includes everything in Plus, so Premium covers everything in Axion except the Agency Hub. Individual features can be added to a package a la carte.
Can I choose which two ad platforms come with Plus?
Yes. Plus includes self-service management of any two of Google Ads, Facebook and Instagram, ChatGPT ads and Microsoft Ads. To manage more, add another platform for $99/mo each, or choose Premium, which includes all four. Core can add ad platforms the same way, at $99/mo per platform.
How do media buying fees work?
Media buying is available for any ad platform on every package. It is billed as a percentage of ad spend, and the rate depends on your package: 12% on Core, 10% on Plus and 8% on Premium. Stores on Managed Marketing pay half that rate: 6% on Core, 5% on Plus and 4% on Premium.
Does a dealer group need a package for each store?
Yes. Packages are priced per rooftop, so each store in the group has its own package, and stores in a group can be on different packages, such as Core at one store and Premium at another. Dealer group rollups are included from Core up.
What does an agency need to use the Agency Hub?
Contact us for Agency Hub pricing. Each client rooftop the agency manages in Axion needs at least the Core package.
Find the right package for your store
Tell us about your rooftops and the systems you run, and we’ll recommend where to start.