Last updated: November 14, 2026
Fieldhaus LLC (“Fieldhaus”, “we”, “us”) runs the Axion website at axion.auto. This policy explains what personal information the website collects, why, and the choices you have. Use of the Axion platform itself, at app.fieldhaus.marketing and in the mobile apps, is covered by the Axion platform privacy policy.
1. Information we collect
Information you give us
When you request a demo, we collect your name, work email, phone number (optional), dealership or company, the type of business, number of rooftops (optional), the topics you want to see, any message you write, and whether you want product updates by email.
When you use the Ask Axion chat assistant, we collect the messages you type and the page you are on. Your messages are sent to our AI provider, Anthropic, to generate the answers. If you ask us to follow up and give contact details in the chat, such as your name, work email and dealership or company, the conversation transcript is saved with that request and emailed to our team, in the same way as a demo request.
Information collected automatically
- Server logs. Our web server records the IP address, browser type, page requested and time of each request. We use these logs to keep the site secure and working.
- Chat abuse limits. When you use the Ask Axion chat assistant, we use your IP address to limit how many messages can be sent in an hour, which protects the chat from abuse.
- Analytics, only if you allow it. With your consent, Google Analytics 4 records the pages you view, how you arrived, your device and browser type, an approximate location derived by Google, and actions such as opening a menu or starting and submitting the demo form. It does not receive what you type into the form. If you use the Ask Axion chat assistant, it also counts chat usage events, such as opening the chat, sending a message or following a link in an answer, but not the text of the conversation.
2. How we use it
- To arrange your demo and follow up with you about Axion.
- To answer the questions you ask the Ask Axion chat assistant, and to follow up when you ask us to in the chat.
- To send occasional product updates, only if you ticked the box asking for them. Every email has an unsubscribe link.
- To protect the site from spam, abuse and attacks.
- To understand which pages are useful and improve the site, using analytics you have allowed.
- To comply with legal obligations.
If you are in the European Economic Area or the United Kingdom, we rely on these legal bases: your consent for analytics cookies and product update emails; our legitimate interest in responding to business enquiries and keeping the site secure; and steps you ask us to take before entering a contract.
3. Cookies
We use only the cookies below. Analytics cookies are off until you allow them, and you can change your choice at any time from the Cookie settings link at the bottom of every page. If your browser sends a Global Privacy Control signal, we treat it as a refusal of analytics unless you turn analytics on yourself.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| axion_consent | Remembers your cookie choice. Necessary, always on. | axion.auto | 180 days |
| _ga, _ga_<ID> | Google Analytics 4: distinguishes visitors and sessions. Only with your consent. | axion.auto, for Google | Up to 13 months |
We do not use advertising or cross-site tracking cookies. Google Analytics is configured with Google signals and ad personalization turned off.
4. Who we share it with
- Service providers that run the site for us, such as our hosting provider, our email delivery provider, our AI provider Anthropic, which receives the messages you type into the Ask Axion chat assistant to generate answers, and, if you allow analytics, Google. They may use the information only to provide their service to us.
- Authorities or other parties when the law requires it, or to protect our rights, users or the public.
- A buyer or successor in a merger, acquisition or sale of assets, under this policy.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
5. International transfers
We are based in the United States and the site is hosted there. If you contact us from another country, your information is transferred to the United States. Where the law requires it, we use appropriate safeguards for these transfers, such as Standard Contractual Clauses.
6. How long we keep it
- Demo requests: for as long as we need to respond and follow up, then deleted, unless you become a customer.
- Chat conversations: held on our server for two hours after your last message so the chat can continue, then deleted. If you ask us to follow up and give contact details, the transcript is saved with that request and is kept and deleted on the same terms as a demo request.
- Server logs: about two weeks.
- Analytics: under the retention period set in Google Analytics, at most 14 months.
7. Your rights
Depending on where you live, you may have the right to:
- Know what personal information we hold about you and get a copy of it.
- Correct information that is wrong.
- Have your information deleted.
- Object to or restrict how we use it, and withdraw consent at any time.
- Receive your information in a portable format.
- Opt out of the sale or sharing of personal information and of targeted advertising. We do neither.
These include rights under the GDPR and UK GDPR, the California Consumer Privacy Act as amended by the CPRA, and similar laws in other US states. To use any of them, email support@fieldhaus.marketing. We may need to confirm your identity first, and we respond within the time the law requires. We will not treat you differently for using your rights. You can also complain to your local data protection authority.
8. Security
The site is served only over encrypted connections, and access to demo requests is limited to our staff who need it. No system is perfectly secure, but we work to protect your information and review our measures regularly.
9. Children
This site is for businesses and is not intended for anyone under 16. We do not knowingly collect personal information from children.
10. Changes to this policy
We may update this policy. When we do, we change the date at the top of this page, and if a change affects your cookie choices, we ask you again.
11. Contact
Fieldhaus LLC
Email: support@fieldhaus.marketing