Find the owners who are due, overdue or ready to trade, using the sales and service history already in your DMS. Axion builds lists from any DMS.
Ready-made service audiences
Start from a one-click template and adjust the rules to fit your store.
- First Service Due
- Lapsed Service (12 to 18 months)
- One and Done
- Mileage Milestone
- Tires Overdue
- Brakes Overdue
- Battery Age
- Factory Warranty Expiring
- Warranty-Only Customers
- Open Recalls on File
- Declined Work (6 months)
- EV / Hybrid / Diesel Owners
Service-to-sales audiences
Your service drive is full of future buyers. These templates combine repair history with deal and finance data to find them.
- High Repair Spend on an Older Vehicle
- Aging or High-Mileage Vehicles
- Conquest Service Customers
- Bought One Services Several
- Lease Maturity
- Lease Over Mileage
- Equity
- High APR
- Payoff
- Cash Buyers
- Model Changeover
Build your own rules
Combine rules with AND or OR. Every list keeps only the primary buyer who still owns the vehicle, and opted-out or suppressed customers are counted but never sent to.
- Service history. Last service date, no service for a set number of months (including customers never serviced here), visit count, first service due, and one-time visitors.
- Work done and work due. A specific repair type (op code) within a set period, or overdue, such as tires, brakes, battery or any group your store defines. Declined work noted on the repair order.
- Mileage and warranty. Mileage milestones approaching, projected from past odometer readings, and factory warranty expiring by time or projected miles.
- Spend and pay type. Customer-pay spend in the last 12 months, warranty-only versus paying customers, service contract sold on the deal, and open recalls on file.
- Sales and finance. Purchase date, deal type, new or used, APR, payments made, loan payoff approaching, lease maturity, lease over mileage, cash buyers, equity candidates and conquest service customers who service here but bought elsewhere.
- Vehicle. Age, make, model, year and powertrain: EV, hybrid, plug-in hybrid, diesel or gas.
Lists that stay current
Every list is re-run at send time after a fresh DMS sync, so customers who just came in drop out before the piece goes out.
- Optional exclusions remove customers who have since bought a newer vehicle, wholesale, fleet and dealer-trade deals, and anyone mailed in the last set number of days.
- A live preview shows how many customers matched, how many have no email, and how many couldn’t be matched.
- Each contact with a DMS customer number carries ownership status, purchase date, deal type, finance end date, first and last service and visit count for every vehicle.
Use the list anywhere
The same audience feeds every channel, so the message stays consistent and the results come back to one place.
- Send it an email or a direct mail piece, or enroll it in a drip campaign.
- Use it as a custom audience for digital advertising, so a lapsed-service or warranty-expiring list can be reached with ads.
- Export as CSV for any other use.
- Build contact segments on reachability too: has an email, has a full mailing address, address validation status and opt-outs.
Frequently asked questions
How do I find customers who are overdue for service in my DMS?
Axion builds service lists from a dealership’s DMS history with ready-made templates such as Lapsed Service (12 to 18 months), First Service Due, Tires Overdue, Brakes Overdue, Declined Work and Open Recalls on File. Rules can be adjusted or combined with AND or OR to fit the store.
How can my service drive generate vehicle sales?
Service customers with older, high-mileage or costly-to-repair vehicles are often ready to trade. Axion’s service-to-sales templates combine repair history with deal and finance data to find them, including High Repair Spend on an Older Vehicle, Lease Maturity, Equity, High APR, Payoff and Conquest Service Customers who service here but bought elsewhere.
Which DMS can Axion use to build service audiences?
Any DMS. Axion builds service audience lists from your DMS sales and service history, and each contact with a DMS customer number carries ownership status, purchase date, deal type, finance end date and service visit history for every vehicle.
Can I use a service customer list for digital advertising?
Yes. Custom audiences can be identified from the DMS and used for direct mail, email or digital advertising, so a lapsed-service or warranty-expiring list can be reached with ads. The same list can also be enrolled in a drip campaign or exported as CSV.
How does Axion avoid mailing customers who just had service?
Axion re-runs every service list at send time after a fresh DMS sync, so customers who just came in drop out before the piece goes out. Optional exclusions also remove customers who bought a newer vehicle, fleet and dealer-trade deals, and anyone mailed in the last set number of days.
See who in your DMS is due for service
We’ll walk through the service and service-to-sales templates and how a list becomes a campaign.