A dedicated account manager runs your marketing program on Axion. You set the goals and approve the budget; your account manager handles budget planning, coordinates marketing and advertising across your vendors and assists with website management, on the same platform you can see into.
Your account manager
One person who knows your store and runs your program.
- Handles budget planning, from the annual plan to monthly budgets.
- Coordinates marketing and advertising across your vendors.
- Assists with website management.
- Runs your program on Axion.
Budget planning
A plan for the year, broken into monthly budgets.
- Annual media planning, broken into monthly budgets per store.
- You approve each budget by email link.
- Platform spend can sync into the budget, so it reflects what the ad platforms report.
Media placement
Digital and traditional media, bought and tracked for you. Media buying is billed at half the usual rate on Managed Marketing.
- Google, Facebook, Instagram and ChatGPT campaigns built from your inventory.
- Traditional media buys from proposal to placement, with run dates on your marketing calendar.
- Buys reconciled against invoices and what actually aired.
Creative
The graphics your program needs. Video production and other assets, such as brochures and point-of-sale, are not included.
- Website and social media graphic assets.
- Creative for the services in your subscription, such as email or direct mail when your store subscribes.
- Interactive proof review: you mark up the creative and leave notes directly on it, then mark it Approved or Revision Requested, from a review link we send you.
- Co-op documentation assembled for your OEM programs.
Reporting
One view of everything we run for you.
- Results in the Analytics Hub, joined with your website, CRM, DMS and phone data.
- A monthly statement built from your approved budget.
Pricing
Managed Marketing is $2,500 a month, and media buying is billed at half the usual rate: 6% of ad spend on Core, 5% on Plus and 4% on Premium. See pricing.
Frequently asked questions
What does Managed Marketing include?
Axion’s Managed Marketing service gives the dealership a dedicated account manager who handles budget planning, coordinates marketing and advertising across your vendors, assists with website management and runs your program on Axion. Creative covers website and social media graphic assets, plus creative for the services in your subscription, such as email or direct mail. Video production and other assets, such as brochures and point-of-sale, are not included. The dealership sets the goals and approves the budget.
How is Managed Marketing priced?
Managed Marketing is $2,500 a month. Media buying is billed separately as a percentage of ad spend, and Managed Marketing clients pay half the usual rate: 6% on Core, 5% on Plus and 4% on Premium. See pricing.
Can one company handle both digital and traditional media for my dealership?
Yes. Axion’s fully managed marketing service runs Google, Facebook, Instagram and ChatGPT campaigns built from inventory, along with traditional media buys from proposal to placement. Run dates appear on the marketing calendar, and buys are reconciled against invoices and what actually aired.
How does a dealer approve the budget under Axion’s managed marketing service?
Under Axion’s fully managed marketing service, annual media planning is broken into monthly budgets per store, and the dealer approves each budget by email link. Platform spend can sync into the budget, and a monthly statement is built from the approved budget.
Does Axion’s managed marketing service include co-op documentation?
Yes. Axion’s fully managed marketing service assembles co-op documentation for the dealership’s OEM programs, alongside website and social media graphic assets and creative for the services in the store’s subscription.
Let us run your marketing
We’ll walk through your current program and how we’d take it over.