The same valuation runs on your website and at the appraisal desk, so the number a shopper sees online and the offer your team makes start from the same market data.
An instant trade-in value on your website
Shoppers get a value range in seconds, and you control how it is calculated.
- A trade-in value range from live market data, with a consumer deduction model you configure and your own dealership adjustments.
- Optional limited-time bonus dollars on top of the trade value.
- Optional shopper insights: the deduction breakdown, a comparables chart and local supply and demand.
- Installs as a banner, inline on a page or as a hosted page.
- Shareable offer pages the customer can view and accept.
Online leads become draft appraisals
When a shopper enters a VIN, the appraisal is waiting for your team before they call back.
- A draft appraisal is created automatically from every trade-in lead that includes a VIN.
- The lead also goes to your CRM in ADF/XML, like every other Axion lead tool.
Appraise by VIN, with the math shown
Every appraisal shows how the number was reached, so managers and customers can follow it.
- Value by VIN, scanned or typed, with mileage, condition, ZIP, reconditioning and deductions.
- Actual cash value with a step-by-step "how we got to ACV" breakdown.
- Wholesale validation against the auction floor.
- A comparables table and scatter chart, and a deal grade badge.
From appraisal to inventory
Move a trade from first look to stock without retyping it.
- Manual offer override, status and approval.
- Take the vehicle into inventory in one step.
- A book-sheet PDF and shareable customer offers the customer can accept.
- A recall check saved on every appraisal.
Appraise to your store's rules
Set the targets and assumptions once, and every appraisal follows them.
- Profit targets, dealer type and reconditioning presets.
- Mileage and condition multipliers, holding cost and the market window.
- Deal grade thresholds, with reports on deal grade mix and top models.
Frequently asked questions
How do I add an instant trade-in value tool to my dealership website?
Axion’s trade-in tool gives shoppers a value range in seconds from live market data, using a deduction model you configure plus your own dealership adjustments. It installs as a banner, inline on a page or as a hosted page, with optional limited-time bonus dollars, and leads go to your CRM in ADF/XML.
What happens when a shopper submits a trade-in on my website?
When a trade-in lead includes a VIN, Axion automatically creates a draft appraisal, so it is waiting for your team before they call back. The lead also goes to your CRM in ADF/XML, like every other Axion lead tool.
How does Axion calculate actual cash value on an appraisal?
Axion values a vehicle by VIN with mileage, condition, ZIP, reconditioning and deductions, and shows a step-by-step breakdown of how it got to ACV. Each appraisal includes wholesale validation against the auction floor, a comparables table and scatter chart, and a deal grade badge.
Can I set my dealership’s own appraisal rules?
Yes. Axion lets you set profit targets, dealer type and reconditioning presets, mileage and condition multipliers, holding cost and the market window once, and every appraisal follows them. Deal grade thresholds are configurable, with reports on deal grade mix and top models.
Can an accepted trade-in go into inventory without retyping it?
Yes. Axion takes an appraised vehicle into inventory in one step, after manual offer override, status and approval as needed. Each appraisal also produces a book-sheet PDF, shareable customer offers the customer can accept, and a saved recall check. See Inventory management.
See a trade go from your website to your inventory
We'll walk through the online valuation, the appraisal and the offer your customer accepts.