Build a special once
Specials draw on the same prices, incentives and photos as the rest of Axion.
- Single-vehicle specials, or a lineup chosen by year, make, model, trim, body, fuel, drivetrain and days on lot that shows the best offer across it.
- Offer types: lease, $0-down sign and drive, finance, APR, cash back, purchase price and service offers.
- New, used, service and general categories, and group-wide specials pushed to each dealership’s site.
- Calls to action such as View Inventory, Get Pre-Approved, Value Your Trade and Schedule Service.
- Images from your own photos, processed photos, OEM stock photos or the image library.
Specials that keep themselves current
Offers expire, renew and refill without anyone checking them by hand.
- Valid-until dates, and automatic expiry when the vehicle sells.
- Auto-renew schedules with start and stop dates.
- Automatic specials generated from inventory and incentives and updated daily. New-vehicle specials pick the lowest payment for each model, and pre-owned specials pick the oldest units or lowest prices.
- An automatic email listing newly expired specials.
Disclaimers handled
Every offer carries the right fine print.
- Disclaimer templates for each offer type, filled in with the offer’s own values, with a live preview.
- Edit the disclaimer for a single vehicle when you need to.
- Scheduled callout badges, such as “Employee Pricing”, across matching specials for a date range.
On your website in minutes
One embeddable widget puts specials on any dealer website and matches the OEM brand.
- Three placements: a specials page, tiles and an offer banner, each in several layouts.
- Styling with the OEM palette, fonts, dark mode and background images.
- Choose which prices, payments, badges, filters and lead form to show.
- A price breakdown with discount, dealer fees, cash incentives and final price.
- Links that work with your website provider’s format.
- Custom specials pages filled automatically from live inventory by your criteria.
Readable by search engines and AI assistants
Offers are published in a form crawlers can read, not just shoppers.
- Structured data listing each offer for search engines.
- A crawlable, readable specials page.
- A server-side version for AI crawlers that do not run JavaScript.
Leads and more from every offer
Specials capture leads and add merchandising to the vehicle gallery.
- The claim form sends leads to your CRM in ADF/XML, with a specials leads page and view and click analytics.
- Optional AI-written promotional cards in the vehicle gallery, such as monthly payment and price savings, off until you turn them on.
- A model selection carousel for your homepage with starting MSRP, in-stock count, advertised APR and payment estimates.
Frequently asked questions
How do I keep expired specials off my dealership website?
Axion specials carry valid-until dates and expire automatically when the vehicle sells. Auto-renew schedules handle recurring offers with start and stop dates, and an automatic email lists newly expired specials so nothing stale stays up unnoticed.
Can Axion create specials automatically from my inventory?
Yes. Axion generates automatic specials from inventory and incentives and updates them daily. New-vehicle specials pick the lowest payment for each model, and pre-owned specials pick the oldest units or the lowest prices. Offer types include lease, $0-down sign and drive, finance, APR, cash back, purchase price and service offers.
Will Axion specials work on my Dealer.com website?
Yes. One Axion embeddable widget puts specials on any dealer website as a specials page, tiles or an offer banner, styled with the OEM palette and fonts. Specials links work with Dealer.com, Team Velocity, Dealer eProcess and custom URL formats.
How do I make my dealership’s offers readable by Google and AI assistants?
Axion publishes specials with structured data listing each offer for search engines, on a crawlable, readable specials page. Axion also serves a server-side version for AI crawlers that do not run JavaScript. See SEO and AI search.
Does Axion add the right disclaimer to each special?
Yes. Axion uses disclaimer templates for each offer type, filled in with the offer’s own values and shown in a live preview. The disclaimer for a single vehicle can be edited when needed, and scheduled callout badges such as Employee Pricing can run across matching specials for a date range.
See your specials built in Axion
We’ll build a sample special from your inventory and current incentives and show it on a page like yours.