Each tool goes on the website you already have, and every lead it captures lands in your CRM tagged with the tool it came from.
Installs in minutes, without a rebuild
Pick how each tool appears on your site and how it looks. Your website provider does not need to change anything.
- A one-line inline embed, a header script with a placement target, or a button that opens the tool in a pop-up.
- Google Tag Manager deployment, so nobody has to touch the website code.
- An Axion-hosted standalone page for links in emails, texts and ads.
- Branding from an OEM brand preset, with your colors, fonts (or your site's own), logo, corner radius, custom CSS and editable copy.
- A live preview that shows the tool exactly as shoppers will see it.
Every lead goes to your CRM
Leads arrive in the format your CRM already reads, and your team sees which tools are producing them.
- ADF/XML delivery to the store's CRM address, plus HTML notifications to anyone else who needs them.
- Every lead becomes a contact automatically and can join an email drip campaign, tagged by source.
- Lead counts per tool in one place: recall, specials, vehicle detail and trade-in.
- Spam protection with rate limits, a minimum fill time, a disposable-email blocklist and daily caps on paid lookups.
- Shopper emails and phone numbers are masked, and revealing or exporting them needs a permission and is logged.
Vehicle detail, specials and model widgets
Show accurate prices and payments wherever shoppers browse, with a clear next step on every vehicle.
- A vehicle detail widget with pricing, incentives and lease, finance and cash payment tabs, with optional taxes and fees.
- One vehicle, or a filtered inventory view driven by the page address.
- Custom call-to-action buttons, each with its own form, and A/B tests on button text, style and color that report click rate and form completion.
- Specials on a full page, as tiles or as an offer banner, with a Claim Special form and schema markup for search engines and AI crawlers.
- A homepage model carousel grouped by body style, with starting MSRP, in-stock count, APR and a payment estimate.
Offers that appear at the right moment
Put a bonus offer in front of shoppers on the pages and at the times you choose, without wearing it out.
- Any number of named offers for vehicle detail and search results pages, each with a headline, image, disclaimer and thank-you message.
- Show or never show on chosen pages, with wildcards and priority.
- Trigger after a number of page views or a delay, with a limit per visit and a cooldown after a shopper closes it.
- Scheduling, expiration and an opt-in checkbox.
Reserve, test drive and pre-qualify
Give ready-to-buy shoppers a way to act today, and capture demand for vehicles you do not have yet.
- A three-step build-and-reserve tool fed by your live new inventory, in-transit units and future model years.
- "Not listed, tell us" turns a build you do not stock into a locate or order request, with matching vehicles shown on the thank-you screen.
- Test drive booking from your sales hours, holidays and exceptions, with delivery to the shopper's address and a calendar invite.
- Soft-pull pre-qualification with no Social Security number and no effect on the shopper's credit score.
- The lead notification goes to your CRM, and the full credit profile is available in a secure portal in Axion.
Your own forms, built in minutes
When a standard tool does not fit, build the form you need and route it like any other lead.
- Drag-to-order fields: name, email, phone, ZIP, comments, opt-in and vehicle, plus custom text, number, date, select, radio and checkbox fields.
- A subject line and recipients per form, sent as HTML or ADF/XML with custom answers included.
- An in-place thank-you message or a redirect to any page.
Frequently asked questions
How do I add lead forms to my dealer website without waiting on my website provider?
Axion lead tools install with a one-line inline embed, a header script or a pop-up button, or through Google Tag Manager so nobody touches the website code. Your website provider does not need to change anything, and an Axion-hosted standalone page covers links in emails, texts and ads.
What website lead tools does Axion offer dealerships?
Axion offers a vehicle detail widget with lease, finance and cash payments, specials, a homepage model carousel, timed bonus offers, build-and-reserve, test drive booking, soft-pull pre-qualification, trade-in value and custom forms. Every lead goes to the store’s CRM in ADF/XML, tagged with the tool it came from.
Does online pre-qualification affect a car shopper’s credit score?
No. Axion’s soft-pull pre-qualification needs no Social Security number and has no effect on the shopper’s credit score. The lead notification goes to the dealership’s CRM, and the full credit profile is available in a secure portal in Axion.
How do I keep spam leads out of my dealership CRM?
Axion lead tools use rate limits, a minimum fill time, a disposable-email blocklist and daily caps on paid lookups to stop spam. Shopper emails and phone numbers are masked, and revealing or exporting them needs a permission and is logged.
Can I A/B test call-to-action buttons on my vehicle pages?
Yes. Axion’s vehicle detail widget supports custom call-to-action buttons, each with its own form, and A/B tests on button text, style and color. Results report click rate and form completion for each version.
See which lead tools fit your website
We'll show the widgets that matter for your store and how each lead reaches your CRM.