Every price, ad, special and report in Axion starts from the vehicle record. This is where that record is built and kept right.
Feeds that can’t wipe out your inventory
Axion imports your inventory automatically and protects it when a provider’s file goes wrong.
- Automatic import from any feed provider throughout the day, plus manual import, with a visual mapper for each provider’s columns.
- Providers send files to an Axion-hosted SFTP drop, and each provider gets its own drop account.
- Primary and backup feeds: if the primary file goes stale, Axion switches to the fresh backup and keeps VDP links and photos.
- A stale file never sweeps vehicles out as removed, and admins get a critical alert.
- Automatic DMS inventory sync, with field-by-field control over when the DMS wins.
- Automatic feed backups with one-click restore, and a snapshot first so a restore can be undone.
Specs and features filled in by VIN
Decoding fills in what the feed leaves out, and keeps it from being overwritten. Axion is a full Marketing Operating System that provides the level of access, data and features that is right-sized for your dealership or group, so VIN decoding and OEM stock images come with the Plus and Premium packages, and OEM stock images are also an add-on for Core.
- One-click or bulk VIN decode for specs, options and standard features.
- New arrivals are decoded automatically, with check-digit validation.
- Decoded fields are protected from feed overwrites.
- Style ID matching unlocks OEM stock images for the exact vehicle.
One list with the signals that matter
Search, filter and act on inventory with the website and CRM data beside each vehicle.
- One search box across every field, such as “2025 Honda black”, with filters for status, body style, colors, certified and specials.
- Views for active retail, in transit, wholesale and removed units.
- VDP views and photo gallery views for the last 30 days, and CRM leads matched to the VIN, on every row.
- Days on lot and price on every row, with inline price editing and a lock.
- Flags for in transit, wholesale, removed and an open repair order in the DMS.
- Bulk actions: mark as special, move to wholesale or back to retail, print stickers, bulk VIN decode and export to CSV.
Fix a field once and it stays fixed
The vehicle detail page shows everything about a unit, and lets you lock what you’ve corrected.
- Edit every price field, from MSRP and Internet price to invoice, cost and wholesale, along with colors, drivetrain, features and comments.
- Lock any field so feeds and the DMS never overwrite it, and release all locks in one click.
- See which pricing rule set the price, and why.
- Certified programs, whether OEM, in-house or other, mapped automatically from DMS values.
- Service history across the group’s stores, including an open repair order indicator.
- A changelog of price, status and lifecycle events, and a check of the advertised price against the DMS deal price on sale day.
Stock and price with market data
Plan new-vehicle orders and position used vehicles against the market. Used-vehicle market data comes with the Plus and Premium packages.
- New-vehicle days supply with allocation recommendations across in-stock, in-transit and build pipeline units.
- Days supply targets by make, model and year, entered by hand or imported from a spreadsheet.
- Used-vehicle market data: predicted retail, market average, price-to-market, price rank, market days supply and comparable vehicles, with auction and wholesale comps.
- Set the Internet price from the market view and see the profit and the price needed to reach the next rank.
- Track competitor websites by ZIP code and radius, with price history and price drops.
Send it everywhere it needs to go
Exports and catalog feeds keep every downstream system on the same record. Inventory exports and syndication come with the Plus and Premium packages.
- Export configurations with your choice and order of fields, in CSV, JSON or XML.
- Delivery by hosted feed URL, SFTP, FTP, email attachment or HTTP POST, on a schedule you set.
- Filters for new, used, certified or in-stock only, and a dealership filter for groups.
- Unique image file names, so feed consumers pick up changed photos.
- Hosted catalog feeds for Facebook automotive inventory ads and Google Shopping, combined or split by new and used.
- A Facebook Marketplace listing helper with original photos and AI-written descriptions.
Frequently asked questions
How do I stop a bad inventory feed from wiping out my vehicles?
Axion supports primary and backup feeds: if the primary file goes stale, Axion switches to the fresh backup and keeps VDP links and photos. A stale file never sweeps vehicles out as removed, admins get a critical alert, and automatic feed backups can be restored in one click.
How do I keep my DMS or feed from overwriting inventory corrections?
In Axion, any field can be locked so feeds and the DMS never overwrite it, and all locks can be released in one click. VIN-decoded fields are also protected from feed overwrites, and the DMS inventory sync offers field-by-field control over when the DMS wins.
Can Axion decode VINs to fill in vehicle specs and features?
Yes. Axion offers one-click or bulk VIN decoding for specs, options and standard features, and new arrivals are decoded automatically with check-digit validation. Style ID matching lets Axion pull OEM stock images for the exact vehicle. VIN decoding and OEM stock images come with the Plus and Premium packages.
How should a dealership price used cars against the market?
Axion shows used-vehicle market data for each unit: predicted retail, market average, price-to-market, price rank, market days supply and comparable vehicles, with auction and wholesale comps. Managers can set the Internet price from the market view and see the profit and the price needed to reach the next rank. Used-vehicle market data comes with the Plus and Premium packages.
Can Axion send my inventory to other vendors and ad platforms?
Yes, with the Plus and Premium packages. Axion export configurations deliver CSV, JSON or XML by hosted feed URL, SFTP, FTP, email attachment or HTTP POST on a schedule you set. Axion also hosts catalog feeds for Facebook automotive inventory ads and Google Shopping, combined or split by new and used.
See how Axion handles your inventory
We’ll walk through feed setup, field locks and exports with your DMS and feed providers in mind.