# Software for automotive marketing agencies

> The operating system for an automotive agency: client work, media buys, co-op claims and invoices tied to the same budget and inventory.

URL: https://axion.auto/solutions/agencies/
Last updated: 2026-11-15

## Every client from one screen

Run a multi-client agency without switching tools.

- Manage every client under one Google Ads manager account, with per-client accounts and read-only linking of vendor-managed accounts.
- Microsoft Ads accounts managed from Axion or linked for reporting only, and a YouTube channel connection for each dealership.
- Management fees built into every budget as net versus gross.
- A Client Health table that shows which client needs attention today.

## Work that routes itself

Tasks reach the right person and every job is tracked.

- Tasks with Job IDs and department routing, creative and media queues, and a workload view.
- Interactive proof review inside the task: reviewers mark up the creative and leave notes directly on it, then mark it Approved or Revision Requested, and dealership contacts can be sent a review link.
- Onboarding bundles and expedite requests.
- Roles per client (account manager, digital marketer, media buyer, SEO, design, A/V, email) with primary holders and team queues.
- Agency-wide teams that cover new clients automatically, and coverage when a teammate is out.

## Media buying, start to finish

From proposal to placement to traffic, tied to the client’s budget.

- Media schedules, cost breakdowns and run dates on the client’s calendar.
- Spots sent to the station’s FTP with run dates emailed to traffic contacts.
- Reconciliation of buy versus invoice versus aired.

## Billing that writes itself

Monthly statements built from the work you already tracked.

- Budget line items, production buckets, media buys and service subscriptions become the monthly statement.
- White-label invoices, rate cards, contracts and an EFT-based workflow.
- Profitability by client across management fees, production and services.

## Co-op and approvals

Less chasing for documentation and sign-off.

- Co-op organized by OEM program and deadline. Documents Axion can produce, such as keyword lists, asset lists, performance reports and invoices, are generated automatically, and each claim shows which documents still need to be collected.
- Client approvals by email link for budgets, email campaigns and services, with an Approvals Center and resend.
- A services catalog with a penetration view to find upsell gaps across the client base.

## What happens automatically

The handoffs that used to take a person.

- Closing a client’s monthly budget creates the draft invoice.
- A media proposal raises a budget approval. Approving it in budget planning creates the budget line and moves the task to placement.
- Co-op packages for Google channels build on the 5th of every month, and the complete package downloads as one ZIP file to submit.

## Agency tools

- [Agency Hub](https://axion.auto/platform/agency-hub/): Tasks, media buys, co-op and invoices for every client.
- [Budget planning](https://axion.auto/platform/budget/): One budget per store, with platform spend synced when enabled.
- [Programmatic and broadcast](https://axion.auto/platform/programmatic/): Digital and broadcast buys in the same workflow.
- [Creative Studio](https://axion.auto/platform/creative-studio/): On-brand graphics in every size.

## Frequently asked questions

### What software do automotive marketing agencies use to manage dealer clients?

Axion is built as the operating system for an automotive agency, tying client work, media buys, co-op claims and invoices to the same budget and inventory. Agencies manage every client under one Google Ads manager account, route tasks with Job IDs by department, and use a Client Health table to see which client needs attention today.

### Can Axion create agency invoices from dealer budgets automatically?

Yes. Closing a client’s monthly budget in Axion creates the draft invoice, built from budget line items, production buckets, media buys and service subscriptions. Axion supports white-label invoices, rate cards, contracts and an EFT-based workflow, and can generate statements for a whole dealer group in one run.

### How can an agency organize dealer co-op documentation?

Axion organizes co-op, with claims arranged by OEM program and deadline. Documents it can produce, such as keyword lists, asset lists, performance reports and invoices, are generated automatically, and each claim shows which documents still need to be collected. The complete package downloads as one ZIP file to submit.

### How do agencies get dealer approval on budgets and campaigns?

Axion sends client approvals by email link for budgets, email campaigns and services. An Approvals Center tracks what is pending and lets the agency resend requests. A media proposal raises a budget approval, and approving it in budget planning creates the budget line and moves the task to placement.

### How can an agency see profitability by dealer client?

Axion reports profitability by client across management fees, production and services. Management fees are built into every budget as net versus gross, and a services catalog with a penetration view shows upsell gaps across the client base.

## See Axion run an agency

We’ll walk through a client from budget to media buy to invoice.

[Book a demo](https://axion.auto/demo/)