# Pricing

> Axion pricing for dealerships: Core, Plus and Premium packages per rooftop per month, a la carte features, media buying and Managed Marketing services, and the Agency Hub for automotive agencies.

URL: https://axion.auto/pricing/
Last updated: 2026-11-15

Three packages, from the connected platform to everything in Axion, plus a la carte features and managed services.

## Packages

Every package runs on the same vehicle record. All prices are per rooftop per month.

### Core

$1,000

/mo.

The connected platform, with integrations, inventory, lead tools, analytics and budgets.

- CRM and DMS integrations.
- Inventory from your DMS and feeds, with field locks and a backup feed.
- Basic photo capture on mobile, and window stickers.
- Pricing rules and payment calculations.
- Specials automation: a specials page, embeds, and wallet and PDF service coupons.
- Website lead tools with ADF/XML delivery to your CRM.
- The Analytics Hub, and reporting for connected ad accounts.
- Axion Attribution Scoring.
- Budget planning with approvals, multi-year planning and the marketing calendar.
- DMS audiences, dealer group rollups, the mobile app and security controls.

[Book a demo](https://axion.auto/demo/)

### Plus

$1,750

/mo.

Everything in Core, plus:

- Enhanced inventory management: syndication and exports, VIN decoding, AI photo processing, OEM stock images, OEM incentive feeds and AI vehicle descriptions.
- Online trade-in values and the appraisal desk.
- Email campaigns and drip sequences.
- YouTube channel connection.
- Used-vehicle market data and competitor tracking.
- Self-service management of any two ad platforms: Google Ads, Facebook and Instagram, ChatGPT ads or Microsoft Ads.

[Book a demo](https://axion.auto/demo/)

### Premium

$2,500

/mo.

Everything in Plus, plus:

- Self-service management of all four ad platforms.
- The SEO and GEO module.
- Creative Studio.
- The recall check widget.
- The Xtime service scheduler.

[Book a demo](https://axion.auto/demo/)

## Compare packages

What each package includes.

| Feature | Core | Plus | Premium |
| --- | --- | --- | --- |
| CRM and DMS integrations | Included | Included | Included |
| Inventory from DMS and feeds, with field locks and a backup feed | Included | Included | Included |
| Basic photo capture on mobile and window stickers | Included | Included | Included |
| Pricing rules and payment calculations | Included | Included | Included |
| Specials automation, with wallet and PDF service coupons | Included | Included | Included |
| Website lead tools (vehicle detail, reserve, test drive, bonus offer, custom forms) with ADF/XML to the CRM | Included | Included | Included |
| Analytics Hub: GA4, Search Console, CRM, DMS sales, service, parts, executive, forecasting and KPIs | Included | Included | Included |
| Phone analytics with your call tracking account | Included | Included | Included |
| Reporting for connected ad accounts | Included | Included | Included |
| Budget planning with approvals, multi-year planning and the marketing calendar | Included | Included | Included |
| DMS audiences | Included | Included | Included |
| Dealer group rollups | Included | Included | Included |
| Mobile app | Included | Included | Included |
| Security: roles, permissions, two-factor sign-in and audit log | Included | Included | Included |
| Enhanced inventory management: syndication and exports, VIN decoding, AI photo processing and AI vehicle descriptions | Not included | Included | Included |
| OEM stock images | Add-on, $49/mo | Included | Included |
| OEM incentive feeds | Add-on, $149/mo | Included | Included |
| Online trade-in values and the appraisal desk | Not included | Included | Included |
| Email campaigns and drip sequences | Not included | Included | Included |
| Axion Attribution Scoring | Included | Included | Included |
| YouTube channel connection | Not included | Included | Included |
| Self-service ad platform management (Google Ads, Facebook and Instagram, ChatGPT ads, Microsoft Ads) | Add-on, $99/mo per platform | Any two, then add-on, $99/mo per platform | All four |
| Used-vehicle market data and competitor tracking | Not included | Included | Included |
| SEO and GEO module | Add-on, $499/mo | Add-on, $499/mo | Included |
| Creative Studio | Add-on, $199/mo | Add-on, $199/mo | Included |
| Recall check widget | Add-on, $99/mo | Add-on, $99/mo | Included |
| Xtime service scheduler | Add-on, $99/mo | Add-on, $99/mo | Included |
| QuickQualify soft-pull pre-qualification | Available, billed per pull through 700Credit | Available, billed per pull through 700Credit | Available, billed per pull through 700Credit |
| Direct mail | Available, billed per piece | Available, billed per piece | Available, billed per piece |

## A la carte

Add features to Core or Plus when your package does not already include them.

| Add-on | Available for | Price |
| --- | --- | --- |
| An additional ad platform | Core, and Plus beyond its two | $99/mo per platform |
| OEM stock images | Core (included in Plus) | $49/mo |
| OEM incentive feed: see new incentives as they are released and fully automate your specials | Core (included in Plus) | $149/mo |
| SEO and GEO module | Core and Plus (included in Premium) | $499/mo |
| Creative Studio | Core and Plus (included in Premium) | $199/mo |
| Recall check widget | Core and Plus (included in Premium) | $99/mo |
| Xtime service scheduler | Core and Plus (included in Premium) | $99/mo |

### Available on every package

Billed as you use them.

- QuickQualify soft-pull pre-qualification, billed per pull through 700Credit. Contact us for current rates.
- Direct mail, billed per piece mailed, at the default rates below.

### Direct mail rates

Default rates per piece mailed. Rates for your store can differ.

| Piece | Default rate |
| --- | --- |
| 4×6 postcard | $0.682 |
| 6×9 postcard | $0.723 |
| 6×11 postcard | $0.979 |
| Letter | $0.929 |
| Bi-fold self-mailer | $0.95 |
| Tri-fold self-mailer | $1.05 |

## Managed services

When you would rather have help, our team works on the same platform.

### Media buying

8% to 12%

of ad spend

The rate depends on your package:

- Core: 12% of ad spend.
- Plus: 10% of ad spend.
- Premium: 8% of ad spend.
- Available for any ad platform, on every package. Our team plans, builds and manages your campaigns.

[About media buying](https://axion.auto/services/media-buying/)

### Managed Marketing

$2,500

/mo.

A dedicated account manager who:

- Handles budget planning.
- Coordinates marketing and advertising across your vendors.
- Assists with website management.
- Runs your program on Axion.
- Creative: website and social media graphic assets, plus creative for the services in your subscription, such as email or direct mail.
- Media buying at half the rate: Core 6%, Plus 5%, Premium 4%.

[About Managed Marketing](https://axion.auto/services/managed-marketing/)

### SEO and GEO content

$999

/mo.

All-in, managed content and the module:

- Content planned, created and published to your website by our team.
- The SEO and GEO module is included in the $999. On its own, the module is $499/mo a la carte, and included in Premium.

[About SEO and GEO](https://axion.auto/services/seo-geo/)

## For automotive marketing agencies

The [Agency Hub](https://axion.auto/platform/agency-hub/) runs a multi-client agency on Axion. Each client rooftop needs at least the Core package. Contact us for Agency Hub pricing.

- Tasks and approvals.
- Interactive proof review.
- Media buying and traditional media.
- Co-op organization and ZIP packages.
- Invoicing.
- Client profitability, with costs.
- Out-of-office coverage.

[Contact us](https://axion.auto/demo/)

## Frequently asked questions

### What does each rooftop’s package include?

Each rooftop subscribes to one package: Core, Plus or Premium. Plus includes everything in Core, and Premium includes everything in Plus, so Premium covers everything in Axion except the Agency Hub. Individual features can be added to a package a la carte.

### Can I choose which two ad platforms come with Plus?

Yes. Plus includes self-service management of any two of Google Ads, Facebook and Instagram, ChatGPT ads and Microsoft Ads. To manage more, add another platform for $99/mo each, or choose Premium, which includes all four. Core can add ad platforms the same way, at $99/mo per platform.

### How do media buying fees work?

Media buying is available for any ad platform on every package. It is billed as a percentage of ad spend, and the rate depends on your package: 12% on Core, 10% on Plus and 8% on Premium. Stores on Managed Marketing pay half that rate: 6% on Core, 5% on Plus and 4% on Premium.

### Does a dealer group need a package for each store?

Yes. Packages are priced per rooftop, so each store in the group has its own package, and stores in a group can be on different packages, such as Core at one store and Premium at another. Dealer group rollups are included from Core up.

### What does an agency need to use the Agency Hub?

Contact us for Agency Hub pricing. Each client rooftop the agency manages in Axion needs at least the Core package.

## Find the right package for your store

Tell us about your rooftops and the systems you run, and we’ll recommend where to start.

[Book a demo](https://axion.auto/demo/)