# Dealership specials and offers > Build lease, finance and cash specials from live inventory and incentives, keep them current automatically, and publish them to your website. URL: https://axion.auto/platform/specials/ Last updated: 2026-11-15 ## Build a special once Specials draw on the same prices, incentives and photos as the rest of Axion. - Single-vehicle specials, or a lineup chosen by year, make, model, trim, body, fuel, drivetrain and days on lot that shows the best offer across it. - Offer types: lease, $0-down sign and drive, finance, APR, cash back, purchase price and service offers. - New, used, service and general categories, and group-wide specials pushed to each dealership’s site. - Calls to action such as View Inventory, Get Pre-Approved, Value Your Trade and Schedule Service. - Images from your own photos, processed photos, OEM stock photos or the image library. ## Specials that keep themselves current Offers expire, renew and refill without anyone checking them by hand. - Valid-until dates, and automatic expiry when the vehicle sells. - Auto-renew schedules with start and stop dates. - Automatic specials generated from inventory and incentives and updated daily. New-vehicle specials pick the lowest payment for each model, and pre-owned specials pick the oldest units or lowest prices. - An automatic email listing newly expired specials. ## Disclaimers handled Every offer carries the right fine print. - Disclaimer templates for each offer type, filled in with the offer’s own values, with a live preview. - Edit the disclaimer for a single vehicle when you need to. - Scheduled callout badges, such as “Employee Pricing”, across matching specials for a date range. ## On your website in minutes One embeddable widget puts specials on any dealer website and matches the OEM brand. - Three placements: a specials page, tiles and an offer banner, each in several layouts. - Styling with the OEM palette, fonts, dark mode and background images. - Choose which prices, payments, badges, filters and lead form to show. - A price breakdown with discount, dealer fees, cash incentives and final price. - Links that work with your website provider’s format. - Custom specials pages filled automatically from live inventory by your criteria. ## Readable by search engines and AI assistants Offers are published in a form crawlers can read, not just shoppers. - Structured data listing each offer for search engines. - A crawlable, readable specials page. - A server-side version for AI crawlers that do not run JavaScript. ## Leads and more from every offer Specials capture leads and add merchandising to the vehicle gallery. - The claim form sends leads to your CRM in ADF/XML, with a specials leads page and view and click analytics. - Optional AI-written promotional cards in the vehicle gallery, such as monthly payment and price savings, off until you turn them on. - A model selection carousel for your homepage with starting MSRP, in-stock count, advertised APR and payment estimates. ## Works with - [Pricing and incentives](https://axion.auto/platform/pricing/): Rule-based prices with OEM and dealer incentives applied. - [Creative Studio](https://axion.auto/platform/creative-studio/): Graphics in every size, generated from a special. - [Website lead tools](https://axion.auto/platform/lead-tools/): Website widgets that send every lead to your CRM. - [Service specials and coupons](https://axion.auto/fixed-ops/service-specials/): Service coupons shown in the same specials embed. - [Email and direct mail](https://axion.auto/platform/email/): Email that knows your inventory and your specials. ## Frequently asked questions ### How do I keep expired specials off my dealership website? Axion specials carry valid-until dates and expire automatically when the vehicle sells. Auto-renew schedules handle recurring offers with start and stop dates, and an automatic email lists newly expired specials so nothing stale stays up unnoticed. ### Can Axion create specials automatically from my inventory? Yes. Axion generates automatic specials from inventory and incentives and updates them daily. New-vehicle specials pick the lowest payment for each model, and pre-owned specials pick the oldest units or the lowest prices. Offer types include lease, $0-down sign and drive, finance, APR, cash back, purchase price and service offers. ### Will Axion specials work on my Dealer.com website? Yes. One Axion embeddable widget puts specials on any dealer website as a specials page, tiles or an offer banner, styled with the OEM palette and fonts. Specials links work with Dealer.com, Team Velocity, Dealer eProcess and custom URL formats. ### How do I make my dealership’s offers readable by Google and AI assistants? Axion publishes specials with structured data listing each offer for search engines, on a crawlable, readable specials page. Axion also serves a server-side version for AI crawlers that do not run JavaScript. See [SEO and AI search](https://axion.auto/platform/seo-geo/). ### Does Axion add the right disclaimer to each special? Yes. Axion uses disclaimer templates for each offer type, filled in with the offer’s own values and shown in a live preview. The disclaimer for a single vehicle can be edited when needed, and scheduled callout badges such as Employee Pricing can run across matching specials for a date range. ## See your specials built in Axion We’ll build a sample special from your inventory and current incentives and show it on a page like yours. [Book a demo](https://axion.auto/demo/)