# Automated vehicle pricing and incentives > Price every vehicle by rule, apply every OEM and dealer incentive automatically, and publish the resulting offer to your website the same day. URL: https://axion.auto/platform/pricing/ Last updated: 2026-11-15 ## Pricing rules for every situation Four kinds of rule cover how dealers actually price, and they work together. - Standard rules: a percentage or dollar amount, with optional steps as the vehicle ages. - Days supply rules: deeper discounts for oversupplied model codes and trims, whatever their age. - Age and price rank rules: rank same-trim vehicles by age and ladder the discounts. - Stacked add-ons: one age ladder applied on top of whichever rule sets the price. - Adjust by percentage, fixed amount, a share of each vehicle’s rebates, or a point between two prices such as MSRP and invoice. - Set the sale price, which also sets finance, lease and cash, or a finance, lease or cash price on its own. ## Targeted, with guardrails Decide exactly which vehicles a rule touches and how far it can go. - Target by new or used, year range, make, model, trim, drivetrain, colors, stock number and days on lot. - Priority ordering when rules overlap. - Aging steps by days on lot, and maximum discounts by age band in dollars or percent. - Floor and ceiling prices, such as invoice minus 10 percent or MSRP, and a minimum discount. - Stacked rules never compete for the price, and the floor still holds after stacking. ## Preview, then let it run See the effect before it goes live, then let the rules keep prices current. - Preview the vehicles affected, the discount ladder by trim and vehicles by days supply band. - Rules run automatically, and again whenever something changes the price. - The rule that priced each vehicle is shown on the vehicle. - A price change rewrites the AI description and recalculates payments. ## OEM incentives on every VIN Current manufacturer programs are matched to each vehicle and applied for you. Axion is a full Marketing Operating System that provides the level of access, data and features that is right-sized for your dealership or group, so the OEM incentives feed comes with the Plus and Premium packages and is an add-on for Core. - Cash, finance and lease programs, residuals, money factors and mileage options per VIN. - Programs refresh automatically when they change. - Private and dealer-paid programs are kept out of all advertising. - Axion checks every stackable combination and picks the lowest payment for each model. - Between OEM program releases, keep showing the last published programs or hide specials and show a notice. ## Your own incentive programs Run dealer-funded offers alongside the manufacturer’s. - Dealer-funded programs with targeting, exclusions and custom disclaimers. - Mark a program as combinable with OEM offers. - Your program is advertised automatically when it beats the OEM offer. ## Payments that match the price Every vehicle carries lease, finance and cash payments built from your settings. - A payment calculator per vehicle with due at signing, fees, taxes, trade-in, residual and manual overrides. - Default APR, term, down payment, money factor, residual, mileage, tax rate and standard fees. - Recalculate every unlocked vehicle in one click. ## Works with - [Specials and offers](https://axion.auto/platform/specials/): Specials built from this record that expire when the vehicle sells. - [Inventory management](https://axion.auto/platform/inventory/): One clean record per vehicle, fed by your DMS and feed providers. - [Google Ads automation](https://axion.auto/platform/google-ads/): Ads for every in-stock vehicle with accurate price and payment. - [Facebook and Instagram ads](https://axion.auto/platform/facebook-ads/): Inventory ads that pause sold vehicles and replace them. - [Creative Studio](https://axion.auto/platform/creative-studio/): Graphics in every size, generated from a special. ## Frequently asked questions ### How can I automate vehicle pricing at my dealership? Axion prices vehicles by rule using four kinds of rule: standard rules, days supply rules, age and price rank rules, and stacked add-ons. Rules target vehicles by condition, year, make, model, trim and days on lot, and run automatically whenever something changes the price. ### Does Axion apply OEM incentives automatically? Yes, with the OEM incentives feed, which comes with the Plus and Premium packages and is an add-on for Core. Axion matches cash, finance and lease programs, residuals, money factors and mileage options to each VIN from incentives data, refreshing automatically when programs change. Axion checks every stackable combination and picks the lowest payment for each model, and keeps private and dealer-paid programs out of all advertising. ### How do I keep automated pricing from discounting too deep? Axion pricing rules support floor and ceiling prices, such as invoice minus 10 percent or MSRP, a minimum discount, and maximum discounts by age band in dollars or percent. The floor still holds after stacked rules apply, and you can preview affected vehicles before a rule goes live. ### Can I advertise my own dealer-funded incentives alongside OEM offers? Yes. Axion runs dealer-funded programs with targeting, exclusions and custom disclaimers, and a program can be marked as combinable with OEM offers. Axion advertises your program automatically when it beats the OEM offer. ### How does Axion calculate lease and finance payments? Every vehicle in Axion carries lease, finance and cash payments built from your defaults for APR, term, down payment, money factor, residual, mileage, tax rate and fees. A per-vehicle calculator handles due at signing, trade-in and manual overrides, and a price change recalculates payments automatically. ## See your pricing rules in Axion We’ll set up example rules for your new and used inventory and show how incentives and payments follow. [Book a demo](https://axion.auto/demo/)