# Google Ads automation for dealerships

> Every in-stock vehicle advertised on Google with accurate price and payment, sold vehicles pulled, and the budget paced without manual account work.

URL: https://axion.auto/platform/google-ads/
Last updated: 2026-11-15

Axion builds and runs your Google Ads from live inventory. When a vehicle sells, its ads stop. When a price changes, the ads change with it.

## Campaigns built from live inventory

Generate Search, Performance Max and Vehicle Listing Ads campaigns in one run, then let inventory keep them current.

- New and used campaigns, on-make and off-make, plus branded, local dealer, service, trade-in, collision center and car rental campaigns, each with its own budget.
- New-vehicle campaigns are built one per model, with ad groups for each year, make, model and trim.
- Priority cities get their own ad groups with local keywords.
- Ad groups pause when a vehicle sells and come back when it returns to stock, with automatic inventory refreshes.
- Re-running after a change updates campaigns in place, with no duplicates, and recalculates the budgets.
- Custom vehicle groups, such as aged units, get their own campaigns and leave the standard ones, so nothing is advertised twice.
- A Merchant Center vehicle listing feed with your price source, payment details, description template and disclaimer.

## Ads that keep up with your prices

Ad copy is written from your templates and selling points, and rewritten when the advertised price moves.

- Ad templates with price, savings, model and city fields, applied to a campaign type, a campaign or an ad group.
- AI writes responsive search ad headlines and descriptions from your templates, selling points and sales themes, then checks them for policy problems. AI copy waits in a review queue for approval.
- When an advertised price changes, the affected ads regenerate and live ads update in place.
- Price extensions with lease and finance payments, promotions from the active sales event, and snippets that list in-stock models, re-applied automatically.
- Keyword management with negatives, suggestions and an automatic Quality Score sync, plus one-click actions on search terms.

## Performance Max, Display and video

Run the newer Google campaign types with your own inventory photos and videos.

- A Performance Max wizard with Target CPA or ROAS bidding and conversion goals. New campaigns start paused for review.
- Asset groups built from inventory photos, your image library or uploads, and videos from your YouTube channel.
- AI-written headlines, search themes and audience signals, and one-click replacements for low-rated assets.
- Videos with start and end dates that come down automatically when an offer ends.
- Display campaigns and HTML5 vehicle ads in multiple sizes, rebuilt when the price changes and replaced when the vehicle sells.
- Demand Gen video campaigns on YouTube, Discover and Gmail.

## Budgets paced to the dollar

Set the month once, and Axion paces spend against it.

- Monthly budgets set by an inventory formula or by hand for each category, including new, used, service, collision, Performance Max and Vehicle Listing Ads.
- Lock the month as a snapshot. Next month’s changes are staged and apply on the 1st.
- Pacing adjusts to the time elapsed and keeps spend under each cap, with a preview before changes apply.
- Management fees as a percentage or a fixed amount, with budgets shown as ad spend and as billed.
- Google Ads budgets sync to budget planning, and budget review emails go out monthly.

## Reporting and alerts

See what’s working by campaign, ad group and keyword, and hear about problems before the month is over.

- Spend, impressions, clicks, click-through rate, cost per click, conversions, cost per conversion and ROAS, hourly and daily.
- Channel performance by Google network, such as Search, Search partners, Display and YouTube, showing where your conversions come from.
- An account rollup of budget, spend, pacing and flagged issues across every store.
- Alerts for stale data, failed syncs, falling click-through rates and budget use.
- A monthly performance report with AI-written insights, emailed to the people you choose.
- Accounts run by an outside vendor can be linked read-only, so their results still show up in reporting and budget tracking.

## OEM programs and co-op

Keep campaigns compliant with OEM certified programs, and keep co-op claims organized.

- OEM Certified Provider Program settings: dealer code, provider ID, campaign naming and tracking.
- Campaign and ad group renaming for OEM compliance, with naming conventions built in.
- Co-op documentation bundles that open for uploads on the 1st. Axion generates the keyword lists, asset lists, performance reports and invoice automatically, and each claim shows which documents still need to be collected. On the 5th, the complete package builds as one ZIP file to download and submit.

## Works with

- [Pricing and incentives](https://axion.auto/platform/pricing/): The advertised price and payment come straight from your pricing rules.
- [Facebook and Instagram ads](https://axion.auto/platform/facebook-ads/): The same inventory-driven campaigns on Meta.
- [ChatGPT ads](https://axion.auto/platform/chatgpt-ads/): Your inventory in front of shoppers asking ChatGPT.
- [Microsoft Ads](https://axion.auto/integrations/): Campaigns and inventory-based ads on Microsoft, with stats and budget tracking.
- [YouTube](https://axion.auto/integrations/): Connect each store’s channel to upload and manage videos.
- [Budget planning](https://axion.auto/platform/budget/): Google Ads budgets sync to budget planning.
- [Analytics Hub](https://axion.auto/platform/analytics/): Google results next to website, CRM and DMS data.
- [Service audiences](https://axion.auto/fixed-ops/service-audiences/): Custom audiences identified from your DMS, for direct mail, email or digital advertising.

## Frequently asked questions

### How do I keep sold vehicles out of my Google Ads?

Axion builds Google Ads campaigns from live inventory with automatic inventory refreshes: ad groups pause when a vehicle sells and come back when it returns to stock. Display vehicle ads built by Axion are also replaced when the vehicle sells.

### What Google Ads campaign types can Axion build for a dealership?

Axion generates Search, Performance Max and Vehicle Listing Ads campaigns in one run, including new, used, branded, local dealer, service, trade-in, collision center and car rental campaigns, each with its own budget. Axion also runs Display campaigns and Demand Gen video campaigns on YouTube, Discover and Gmail.

### Does Axion update Google ad copy when a vehicle’s price changes?

Yes. When an advertised price changes, Axion regenerates the affected ads and updates live ads in place. AI-written responsive search ad copy is checked for policy problems and waits in a review queue for approval, and price extensions with lease and finance payments are re-applied automatically.

### How does Axion pace a dealership’s Google Ads budget?

Axion sets monthly budgets by an inventory formula or by hand for each category, such as new, used, service and Performance Max. Pacing adjusts to the time elapsed and keeps spend under each cap, with a preview before changes apply, and next month’s changes are staged to apply on the 1st.

### Does Axion support OEM certified Google Ads programs and co-op?

Axion is able to adhere to OEM certified program standards, but requires utilization of an OEM certified provider, typically as a white label solution for those manufacturers that have a restricted list of allowed certified providers. Axion is independent of OEM certified programs, and is designed to perform in the best interests of our dealership clients. For OEMs that do not require use of specific certified providers, co-op bundles open for uploads on the 1st. Axion generates the keyword lists, asset lists, performance reports and invoice automatically, and each claim shows which documents still need to be collected. On the 5th, the complete package builds as one ZIP file to download and submit.

## See your inventory as Google campaigns

In the demo, we’ll show how Axion builds, prices and paces Google campaigns for a store like yours.

[Book a demo](https://axion.auto/demo/)