# Dealership analytics: website, ads, CRM, DMS and phone in one hub

> One hub that joins website, advertising, CRM, DMS, phone and email data for a store or a whole group, with each report gated by its own permission.

URL: https://axion.auto/platform/analytics/
Last updated: 2026-11-15

Stop pulling numbers from a dozen vendor portals. The Analytics Hub joins them for one store or the whole group, and each report is visible only to the people you allow.

## One hub for a store or a group

Every report works for a single dealership or rolls up to the group.

- Headline tiles for website visitors, total CRM leads, sales velocity and organic impressions.
- Reports for the executive view, forecasting, website traffic, inventory, specials, advertising, third-party listing sites, phones, CRM, sales, expenses, service, parts and email.
- Reports that cannot roll up to a group are clearly greyed out in group view.
- Each report has its own permission, so people see only what their role needs.

## The whole store at a glance

An executive dashboard that reads across departments.

- Store profit summary, gross by department, and variable versus fixed department pace against the GM forecast.
- Expenses and net, expense to gross, fixed absorption, front and back PVR, effective labor rate, service retention, parts fill rate and recon time.
- Cash alerts for contracts in transit, titles outstanding and unbooked retail, plus inventory alerts.
- A GM forecast of units, PVR and gross by month, seeded from last year with growth adjustments.

## Website and inventory performance

See how shoppers use your site and which vehicles hold their attention.

- Live GA4 figures that match Google Analytics, for any date range.
- Traffic sources scored by quality and locality, conversions by source, and form starts, submissions and completion rate.
- Vehicle detail page views by vehicle, average views before sale, and the advertised price on the day of each view.
- Photo engagement, with flags for vehicles with no photos, low gallery use or shoppers backing out.
- Inventory aging, days to sale, turnover, discount versus days to sale and gross by segment.
- A six-month trend with an AI trend review every week or on demand.

## Advertising at the price you are billed

Every channel in one place, with spend shown as the dealer is billed.

- Google, Microsoft, Facebook, ChatGPT, display, OTT and video, streaming audio and traditional media.
- Google impression share and asset performance, and ChatGPT budget versus actual.
- Programmatic delivery, viewability, unique reach, frequency and in-area spend.
- Traditional media results by network, zone, day and time, with spot attribution and media buy reconciliation.
- Creative theme performance, best day and hour, and a budget efficiency heatmap, exported as CSV or PDF.

## Leads, phones and lead source ROI

Follow a lead from the first click to the sold deal, and see what each source really costs.

- CRM funnel, appointment show and close rates, be-back rate and lost leads by reason.
- Cost per lead, per shown appointment and per sold vehicle by source, with CRM leads joined to DMS deals and a monthly email digest.
- Third-party listing sites such as Autotrader, CarGurus and Cars.com: cost per lead, cost per page view and share of spend versus share of leads.
- Phone performance from your call tracking provider: answer rate, missed calls, appointments set and call scores by department, store and agent.

## Credit for every source that helped

Shoppers rarely buy from a single ad, so Axion doesn’t give the whole sale to one source.

- Most reporting gives all the credit to the first or the last lead source, which makes some sources look more valuable than they are and others look worthless.
- Axion looks at every known lead source in the CRM that was involved in a sale and gives each one partial credit.
- Credit lands where it is due, so you can judge each source by how shoppers actually buy.

## Sales, expenses and reports that send themselves

Deal-level detail and finance numbers, delivered on a schedule.

- Gross per unit, margin, F&I penetration, trade capture, deal cycle time and a salesperson scorecard.
- Operating expenses by category, department and store from your accounting GL, with unmapped dollars flagged.
- Saved reports as PDFs, emailed to chosen people daily, weekly or monthly.
- Ready-made reports, including Internet Lead, Lead Source ROI, Sale Price Reconciliation, Google Ads and DV360 monthly performance, and the Service Report.
- KPI tracking per budget period, with a group view.

## Works with

- [Service and parts analytics](https://axion.auto/fixed-ops/analytics/): Labor rate, retention, draw maps and parts performance in detail.
- [Budget planning](https://axion.auto/platform/budget/): Planned budgets compared with synced platform spend.
- [Google Ads automation](https://axion.auto/platform/google-ads/): Campaign results flow into the advertising reports.
- [Email and direct mail](https://axion.auto/platform/email/): Email results matched to sales and service visits.
- [Integrations](https://axion.auto/integrations/): The DMS, CRM, phone and advertising systems the hub reads from.

## Frequently asked questions

### How can I see all my dealership’s marketing and sales data in one dashboard?

Axion’s Analytics Hub joins website, advertising, CRM, DMS, phone and email data for one store or a whole dealer group. It includes reports for the executive view, forecasting, website traffic, inventory, advertising, third-party listing sites, phones, CRM, sales, expenses, service, parts and email, so managers stop pulling numbers from separate vendor portals.

### How do I calculate cost per sold vehicle by lead source?

Cost per sold vehicle by source requires joining CRM leads to the deals that closed in the DMS. Axion’s Analytics Hub does this join and reports cost per lead, per shown appointment and per sold vehicle by source, including third-party sites such as Autotrader, CarGurus and Cars.com, with a monthly email digest.

### Does Axion’s analytics show ad spend as the dealer is billed?

Yes. Axion’s Analytics Hub shows advertising spend at the price the dealer is billed, across Google, Microsoft, Facebook, ChatGPT, display, OTT and video, streaming audio and traditional media. It also reports Google impression share, DV360 delivery and viewability, and traditional media results by network, zone, day and time with spot attribution.

### Can different people at a dealership group see different analytics reports?

Yes. Each report in Axion’s Analytics Hub has its own permission, so people see only what their role needs. Every report works for a single dealership or rolls up to the group, and reports that cannot roll up to a group are clearly greyed out in group view.

### Can dealership reports be emailed automatically to managers?

Yes. Axion saves reports as PDFs and emails them to chosen people daily, weekly or monthly. Ready-made reports include Internet Lead, Lead Source ROI, Sale Price Reconciliation, Google Ads and DV360 monthly performance, and the Service Report.

## See your store’s numbers in one place

We’ll walk through the reports for your role, from the executive dashboard to lead source ROI.

[Book a demo](https://axion.auto/demo/)