# The Axion platform > Axion connects inventory, pricing, advertising, website lead tools, email, analytics and agency work in one system driven by your inventory. URL: https://axion.auto/platform/ Last updated: 2026-11-14 Inventory is the source of truth. Every vehicle that lands in Axion from a DMS or feed drives the website special, the Google and Facebook ads, the email that promotes it and the reports on it. When it sells, everything downstream updates on its own. ### It arrives Imported from your DMS and feed providers, decoded by VIN and protected from bad overwrites. [Inventory management](https://axion.auto/platform/inventory/) [Photos and merchandising](https://axion.auto/platform/photos/) ### It’s priced Priced by rule, with every OEM and dealer incentive applied, and published to your website the same day. [Pricing and incentives](https://axion.auto/platform/pricing/) [Specials and offers](https://axion.auto/platform/specials/) ### It’s advertised On Google, Microsoft, Facebook, Instagram and ChatGPT, with accurate price and payment and the budget paced to the dollar. [Google Ads automation](https://axion.auto/platform/google-ads/) [Facebook and Instagram ads](https://axion.auto/platform/facebook-ads/) [ChatGPT ads](https://axion.auto/platform/chatgpt-ads/) ### It finds a buyer Website tools, trade-in offers, email and direct mail turn shoppers into leads that go straight to your CRM. [Website lead tools](https://axion.auto/platform/lead-tools/) [Trade-in and appraisal](https://axion.auto/platform/trade/) [Email and direct mail](https://axion.auto/platform/email/) ### It’s reported Website, advertising, CRM, DMS, phone and email data joined in one hub, for one store or a whole group. [Analytics Hub](https://axion.auto/platform/analytics/) [Budget planning](https://axion.auto/platform/budget/) ## Inventory - [Inventory management](https://axion.auto/platform/inventory/): One clean record per vehicle, fed by your DMS and feeds. - [Photos and merchandising](https://axion.auto/platform/photos/): Overlays, window stickers and AI descriptions. - [Pricing and incentives](https://axion.auto/platform/pricing/): Price by rule and apply OEM and dealer incentives automatically. - [Specials and offers](https://axion.auto/platform/specials/): Publish vehicle and lease specials to your website the same day. ## Advertising - [Google Ads automation](https://axion.auto/platform/google-ads/): Every in-stock vehicle advertised, every sold one pulled. - [Facebook and Instagram ads](https://axion.auto/platform/facebook-ads/): Inventory ads with AI copy and replacement of sold vehicles. - [ChatGPT ads](https://axion.auto/platform/chatgpt-ads/): Put your inventory in front of shoppers asking ChatGPT. - [Programmatic and broadcast](https://axion.auto/platform/programmatic/): DV360 programmatic and broadcast media buys against one budget. - [Creative Studio](https://axion.auto/platform/creative-studio/): On-brand graphics in every size, generated from a special. ## Leads and customers - [Website lead tools](https://axion.auto/platform/lead-tools/): Embeddable widgets that send every lead to your CRM. - [Trade-in and appraisal](https://axion.auto/platform/trade/): Instant online trade values and VIN-based appraisals with comps. - [Email and direct mail](https://axion.auto/platform/email/): Inventory-aware email and direct mail, with email matched to sales. - [SEO and AI search](https://axion.auto/platform/seo-geo/): Store-specific content, and tracking of where AI assistants cite you. ## Fixed ops - [Service audiences](https://axion.auto/fixed-ops/service-audiences/): Service and service-to-sales lists built from your DMS. - [Service specials and coupons](https://axion.auto/fixed-ops/service-specials/): Coupons that save to Apple and Google Wallet. - [Scheduler and recalls](https://axion.auto/fixed-ops/scheduler-recalls/): Xtime booking and a recall check that tracks the repair order. - [Service and parts analytics](https://axion.auto/fixed-ops/analytics/): Labor rate, retention, draw maps and parts performance. ## Operations - [Analytics Hub](https://axion.auto/platform/analytics/): Website, ads, CRM, DMS, phone and email data in one hub. - [Budget planning](https://axion.auto/platform/budget/): Monthly budgets per store, approved by the dealer in a click. - [Agency Hub](https://axion.auto/platform/agency-hub/): Tasks, media buys, co-op and invoices for every client. - [Security and administration](https://axion.auto/platform/security/): Roles, permissions, MFA and audited access to lead data. - [Mobile app](https://axion.auto/platform/mobile/): Photo capture, VIN scanning and the full platform on iOS and Android. ## Plans and pricing Axion comes in three packages, Core, Plus and Premium, with a la carte features and managed services. See [pricing](https://axion.auto/pricing/). ## Frequently asked questions ### What does the Axion platform include? The Axion platform covers inventory (inventory management, photos, pricing and incentives, specials), advertising (Google, Microsoft, Facebook and Instagram, ChatGPT, YouTube, programmatic and broadcast, Creative Studio), leads and customers (website lead tools, trade-in, email and direct mail, SEO and AI search), fixed ops, and operations tools such as the Analytics Hub, budget planning, Agency Hub and the mobile app. Axion is a full Marketing Operating System that provides the level of access, data and features that is right-sized for your dealership or group. Incentive feeds, VIN decoding, OEM stock images and used-vehicle market data come with the Plus and Premium packages, and incentive feeds and OEM stock images are also add-ons for Core. The SEO and GEO module comes with Premium and is an add-on for Core and Plus. See [pricing](https://axion.auto/pricing/). ### Why does Axion treat inventory as the source of truth? In Axion, every vehicle imported from a DMS or feed drives the website special, the Google and Facebook ads, the email that promotes it and the reports on it. When the vehicle sells, everything downstream updates on its own, so the website, ads and reports stay on the same record. ### Which advertising channels can a dealership manage in Axion? Axion runs inventory ads on Google, Facebook, Instagram and ChatGPT with accurate price and payment, and manages DV360 programmatic and broadcast media buys against one budget. Microsoft Ads accounts can be managed from Axion, with inventory-based ads, stats and budget tracking, or linked for reporting only. Each dealership can connect its own YouTube channel to upload and manage videos, reply to comments and edit channel settings. Creative Studio produces on-brand graphics in every size from a special for those channels. ### Can I see website, ad, CRM and DMS data in one report? Yes. The Axion [Analytics Hub](https://axion.auto/platform/analytics/) joins website, advertising, CRM, DMS, phone and email data in one hub, for a single store or a whole group. It shows which sources produce leads that close, which vehicles get viewed before they sell, and what each lead really costs. ### How does Axion protect customer contact data from leads? Axion masks lead contact details, and each reveal is logged for audit. Security and administration in Axion also covers roles, permissions and multi-factor authentication, so access to lead data is controlled by user role. ## See how the modules fit your store We’ll walk through the modules you use most, from the feed import to the sale. [Book a demo](https://axion.auto/demo/)